The logo of the Territorial Museum Network of the province of Lucca refers to an area of extraordinary charm that houses countless artistic and architectural masterpieces represented by the characteristic portal with a vaulted arch that we find in many entrances of villas and houses in Tuscany. An invitation therefore to enter the museums and visit them to discover their hidden treasures.

Felice is the mascot of the educational activities of the museum system. It is a character inspired by the tradition of the Viareggio carnival and by the creations already present at the Carnival Museum. Felice is an artist ready to create many masterpieces and invites children and families to have fun at the museum. Felice loves colours and wants to convince every person to rediscover their artistic side by participating in creative and educational workshops. On the harness he wears the representation of the logo and communicates his joy of living with enthusiasm and kindness.

His face is reminiscent of an emoticon used in social networks, a joyful and smiling "face" with which he wishes to welcome everyone to the Museum.

Felice is joined by Gaia, an intelligent and outgoing female character. Gaia is an art historian and event organizer. She is a dynamic and curious person, she is interested in tracking down artistic masterpieces and unmasking fakes; for this reason she has a magnifying glass and she loves to investigate to solve the most complex mysteries in the history of art. She is a strong woman and she often supports Felice who is a more shy character. Together they are a very close couple.

They are the darlings of the Museum Network. Thousands of stickers have been specially made to be donated to all young museum visitors.